Choosing a domain that gives nothing away

The name in the address bar is read before a single word of the site. It sets the tier, it has to be sayable, and it must never carry a thread back to you.

Use the name you work under

Build the domain from your working name, never a legal one, and never a detail — a city you actually live in, a birth year, an initial that matches a real document. The address should belong entirely to the persona, not the person.

Keep it plain

Short, spellable, sayable over a bad line. A client should be able to hear it once and type it right. Clever spellings and long strings cost you the people who forget them.

The privacy is in the setup, not the name

The name is the easy half. The half that protects you is how it is registered — WHOIS privacy as standard, an email made for the domain and nothing else, no payment trail that ties it to your life. A perfect name registered carelessly is not private.

The address should be easy to remember and impossible to trace. Both, or it has only done half its job.

The registration side is covered in full in registering a domain without your legal name.