Journal
Notes from the atelier.
Privacy, photography, screening, and being found — written for women who run their own name.
What never to put on your public site
A short, blunt checklist of the things that quietly identify you — and belong nowhere near the open page.
He books on his phone, at midnight
Almost every booking now starts on a phone, late, with no patience. If the site is not built for that moment, it loses him.
Fly-me-to-you: a travel page that pays for itself
Travel bookings are the highest-value and the highest-risk. A page built for them turns the risk into logistics.
Testimonials, done safely
Reviews build trust faster than anything you can say about yourself. How to use them without exposing anyone.
Presenting GFE online without oversharing
The girlfriend experience sells on warmth, not explicitness. How to convey it on a site that still protects you.
An etiquette page that does the screening for you
The right etiquette page removes the wrong men before they message — and makes the right ones feel they have found a professional.
What a booking form should actually ask
Ask too little and you screen nothing; ask too much and he leaves. The short list of fields that qualify without repelling.
Your site works with the directories, not against them
You do not have to leave the listings to own your brand. The two do different jobs — and together they convert better.
Spotting the timewaster before he costs you the afternoon
The fake enquiry has a shape. Learn it, and let the site filter most of them before you ever reply.
Analytics without the cookie banner
You can see how your site is doing without a consent pop-up or handing visitor data to an ad company. The cleaner way.
Hosting that will not drop you
The wrong host can pull your site with a form letter and no appeal. What to look for so your address stays yours.
Choosing a domain that gives nothing away
Your domain is the first thing a client reads and the first thing that could expose you. How to pick one that does its job on both counts.
A tour calendar that books before you land
A tour only pays if the city knows you are coming. What an availability calendar has to do to fill the diary in advance.
The WhatsApp Business trap
Switching to WhatsApp Business feels professional. It also builds a public profile — the opposite of what your work needs.
Signal, Telegram or WhatsApp for bookings
The app your enquiries land in is a privacy decision, not a habit. A short, honest comparison for independent work.
Rates: show them, or keep them on request?
Publishing rates filters your inbox; hiding them signals a tier. How to choose — and why the answer is rarely 'hide everything'.
How to write your bio in your own voice
Most bios read like a menu or a stranger's press release. Yours should sound like the woman a client is about to meet.
A link page is not a home
A Linktree gathers your links in one place. It also hands your first impression, and your name, to someone else's design.
Why your ads keep getting rejected
Google and Meta will not run your ads, and no clever wording will change that. Here is why — and the three channels that do work.
Why nobody is finding your site
You built the site. The bookings did not come. Here is why search engines ignore a beautiful page — and the handful of things that change it.
Taking a deposit without leaving a trail
A deposit protects your time — but the wrong payment method links your work to your name. Here is how to take one cleanly.
How to screen a client without scaring him off
Screening feels like it will cost you the booking. Done right, it does the opposite — it is the reason the good clients choose you.
Why a password gallery beats a private account
A private social account is not privacy. Here is what a password-protected gallery gives you instead — control, discretion, and no trace.
How to remove the location hidden in your photos
Every photo your phone takes records where it was shot. Here is what that hidden data reveals, and how to strip it before anything goes online.
The eight photographs you need to launch
You do not need a portfolio to launch a personal site. You need eight photographs that do eight different jobs — here is what they are.
How to register a domain without your legal name
A practical guide to anonymous domain registration and WHOIS privacy for independent companions — what is actually exposed, and what is not.