Journal
Testimonials, done safely
Nothing you write about yourself is as persuasive as a sentence from someone else. The problem is that testimonials, done carelessly, expose the two people they involve — you and him.
A good word from a past client answers the one question your own site cannot: is she real, and is she what she says. It is the most powerful thing on the page — and the most easily mishandled.
Keep him unidentifiable
An initial and a city is plenty — "S., London". No names, no dates precise enough to place a specific evening, nothing a curious spouse or colleague could reverse-engineer. The client who left it must never be findable from it. Protect him and you protect the ones considering leaving one next.
Never invent
A fabricated review is a liability with a long fuse — it reads slightly off, it cannot be stood behind, and it corrodes the trust it was meant to build. If you do not have one yet, wait. One real line beats ten invented ones.
Ask well, and later
The time to ask is after a good booking has settled — a light, easy request, the format spelled out so he knows exactly how little he is exposing. Made simple, the right clients are glad to.
A testimonial should prove you are real without making anyone else findable.
How reviews sit on the page — safe, credible, unshowy — is part of how we build.
Your name. Your rules. Your own stage.
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