Where discretion is a professional standard, not a preference.

A small market inverts the maths

That inverts the design. Reach matters less. Credibility matters more. Your site is not a shop window, it is a reference.

Two languages, one voice

Geneva works in French and English, often in the same evening. A site in one language tells half your market you were not thinking of them. Both versions have to sound like you — a translated page reads as translated, and that costs more than it saves.

Banking discretion is a different discretion

Your clients here are not embarrassed. They are compliance-exposed. A private banker meeting you is thinking about his firm's rules, not his marriage. That changes what reassures him:

• an enquiry form, not an open inbox;
• a password gallery he can be told about, not one he has to find;
• an address with no public record attached to it, because someone may look on his behalf.

In London privacy protects you. In Geneva it protects him too — and he knows the difference.