Where his discretion matters as much as yours.

The client is compliance-exposed

Your clients here are not embarrassed; they are exposed to rules. A man from a bank or a boardroom thinks about his firm before anything else. That changes what reassures him: an enquiry form rather than an open inbox, a gallery he can be told about rather than one he must find, an address that returns nothing when someone looks on his behalf.

German first, English always

Zürich works in German, and its international clients — of whom there are many — work in English. A site in one language quietly tells half the market it was not built for them. Both, in your own voice; a translated page reads as translated.

A reference, not a shop window

This is not a volume market. You are not trying to be found by a hundred men; you are trying to be the safe, obvious choice for a few who return. Credibility does that, not reach. The site is what someone checks before they commit, and it has to look like a reference.

In Zürich the site is not an advertisement. It is a discreet letter of reference.